Web Design Strategies Tailored to Your Business

Our web design strategies involve search engine optimisation,a feature rich content management system,colour branding of your business,and ongoing support. We build websites to last! Contact Us

Search engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search,and news search.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Web Design Strategies

Content Management System
A content management system (CMS) is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following:

Allow for a large number of people to share and contribute to stored data;
Control access to data based on user role (i.e., define information users or user groups can view, edit, publish, etc.);
Facilitate storage and retrieval of data;
Control data validity and compliance;
Reduce duplicate inputs;
Simplify report writing;
Improve communication among users.

This platform allows you to publish content, edit content, modify it and also ensure that you are in the same page when it comes to site maintenance. Benefits with CMS Web Development –

You will find that a good quality CMS is going to help you by simplifying all activities when it comes to publishing content, revision control, easy search, indexing, easy retrieval of content, among other activities.
Write reports easily and avoid duplicate content as much as you want to.

Website Colour Branding
Colour is a major consideration in any Web design. Whether for an individual, small company, or major corporation, colour scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, we create a unique colour scheme for your website, but many times a color scheme has already been established for your business (signage,business cards,letterhead etc)and this needs to be followed online for your website.

Ongoing Website Support
Website support from O Brien Web Design

Website support play an important part in the ongoing development of any website.
Be assured you will always have our support to answer queries and keep up to date with all security issues addressed promptly.
Web Browsers such as Internet Explorer,and Firefox continually develop. Currently on IE9 and Firefox version 12. This can cause websites to display differently and our low cost yearly updates will cover these changes and tweaks.